3 offices working together
Le Pont introduced a new methodology using the 'Circle' framework that has been helping a lot with cooperating with each other. It's a non-hierarchical, agile, and efficient model of working on projects - people from the hubs, no matter which one, connect to solve a particular business challenge or come up with a new product. Barbara explained: “In practice, every new product has a Circle – a dedicated project team – that has its mission, plan, and deliverables. “Konrad completed the thought by saying: “It's a great way to unlock new business opportunities, connect and get to know each other. And we empower all talents to come up with their Circle ideas – everyone can lead a new initiative, big or small.”
A key element in this ecosystem: the Polish team
In Poland, the team is the Centre of Excellence for eCommerce and Production. These are the Polish team's key capabilities. In eCommerce practice, they bring together strategy, content production, technology and deployment know-how to help brands win the eCommerce-race on biggest global eRetailers. The fact that they can deliver end-to-end global eCommerce processes 'under one roof' is unique on a global scale. As Barbara emphasized: “I’m really proud of our tremendously efficient global eCommerce content services. For instance, for one of our clients, we take care of nearly 100 brands in seven markets by building global and local eCommerce standards for them, creating content, and launching it on eRetailers. It's a massive job, leading to nearly 3000 product cards being launched every three weeks.”
The reason why clients choosing Publicis Le Pont
Clients are seeking partners that can work on a regional and global level to bring efficiencies of scale. But at the same time, they do not want to compromise on quality. By building Publicis Le Pont, we found a solution on how to connect scalability and quality, which until now, often sounded like a paradox. Barbara said: “In Publicis Le Pont, we understand both the need for efficient production at scale, but we never let go of the data-based, qualitative and consumer-centric approach. This is a crucial differentiator, because at the end, it is the consumer who decides if what we create is worth their time.” Konrad shared more details: “And also, as we are keeping up with the speed of growth, we can prove that faster can mean better. By bringing automation, tech, and data to our processes, we can bring higher value to clients while maintaining higher speed to market.”
Proud of…
Konrad shared his answer without thinking: “I know it may sound like a cliché, but it is our team. Alongside my fellow partner and Publicis Le Pont co-lead, Helga Sásdi, we have more than doubled the size of the team since its inception.” And Le Pont is still growing, with plans to add 50-100 more people by the end of 2023. Thanks to the team, we have won several crucial tenders recently and we’ve started to work with some of the biggest global brands in the beauty, spirit and automobile categories.
The key learning from the year
We realized more patience is needed with launching internal communication about changes in our company and structure – a year is a really short time to launch a new formation with a new brand. And it takes time to build full trust and understanding of the role and goal of every single team member. Barbara added: “Beyond Publicis Le Pont, it is also very gratifying for me that we have demonstrated once again that Central & Eastern Europe (CEE) where we are situated for Le Pont is one of the most dynamic regions globally.” Our work is another proof that CEE is truly the hotbed of talent and expertise in the marketing communication industry, servicing some of the biggest brands in the world, operating on a world-class level.