Both Tomasz, Marta Aleksandra, and Goncalo were enthusiastic about bringing home unique perspectives and insights which they heard during the panels and interactive sessions hosted by leading experts.
So, sit back and read about how businesses are blending the digital and physical worlds to create seamless, personalized shopping journeys. This piece will give you fresh insights into the evolving world of ‘phygital’ retail. Don't miss out on these essential tips for the modern shopping experience!
🛒 Meaning of 'Phygital' experience in the context of retail
'Phygital' experience refers to a blend of physical and digital experiences in retail. It emphasizes consistency in customer experience across both online and offline platforms, creating a seamless and integrated shopping journey.
🛍 Promotions vs. product positioning
Promotions and product positioning may vary between online and offline channels to adapt to different consumer behaviours. Each channel might require a unique approach to effectively attract and engage customers.
💡Consistency is key
Delivering a consistent experience across online and offline channels is about identifying and aligning with consumer values specific to each channel. Understanding these values is crucial for creating a harmonized and effective retail strategy.
📢 Advantages of online shopping for brands and retailers
A: Online shopping offers brands and retailers the advantage of presenting the exact ideal product to customers, based on their experience and preferences, which can be more complex to achieve in offline stores.
📈 📊 Forecasting product stock
Forecasting product stock is crucial in a 'bricks and clicks' retail strategy to ensure product availability across both physical (bricks) and digital (clicks) stores. This consistency in product availability is key to a seamless customer experience.
🗿 Humanized digital shopping experiences
The focus is on effectively showcasing products online, emphasizing their textures and features, and educating customers about their benefits to create an engaging and frictionless shopping experience.
🎭 FOMO's role in the play
The Fear of Missing Out (FOMO) is leveraged to encourage immediate purchases, creating an urgency similar to an open-door shop where shoppers are invited to buy on the spot.
🧠 Incorporating AI to enhance the Phygital Retail Experience
AI in 'phygital' retail transforms customer interactions by analyzing data for personalized recommendations, automating inventory, and predicting trends. AI powers augmented reality features that allow customers to try products virtually, bridging the gap between the digital and physica
l realms further. With AI, the ‘phygital’ experience becomes more intuitive, efficient, and tailored to individual preferences, setting a new standard for the modern shopping journey.
Watch the team's short summary video to get the mood of the event: