End-to-End Digital Solutions
Le Pont is designed around the continuously evolving needs of today’s consumers, offering end-to-end solutions to clients. It is geared toward supporting strategic and digital consultancy services, elevating consumer understanding to the next level. Le Pont utilizes the latest tools, technologies and methodologies to maximize the power of data, generating real, actionable insights across all platforms. Fueled by dynamic diversity and disruptive creativity, Le Pont enables these insights to come to life across the whole digital ecosystem, focusing on consumer engagement, relevancy, scalability, and efficiency.
Connected across the entire ecosystem
Le Pont’s 700 experts across the region offer authoritative experience on both brand-building and action-driving digital activities. Le Pont is built on Publicis Groupe CEE’s full suite of capabilities including “Centers of Excellence” in Czech Republic (CRM, data, tech and development), Hungary (content, dynamic, diverse & disruptive creativity) and Poland (commerce, production). Fluid and modular, Le Pont offers a bespoke solution for clients’ business needs, which can be an end-to-end proposition or a focused solution on a specific area. Le Pont is jointly led by Helga Sasdi, chief executive officer of Publicis Groupe Hungary and Konrad Dorabialski, chief growth officer, commerce and production of Publicis Groupe Poland.
Helga Sasdi, Le Pont co-lead, Publicis Groupe CEE said, “Over the past nine years, our operation in Hungary has focused on digital content creation and strategy across all levels on international clients including P&G and our model has proven to work. Bringing together at scale, digital content, commerce expertise and production capability with data and technology in the CEE region will supercharge the solutions we can bring to our clients’ businesses.”
Konrad Dorabialski, Le Pont co-lead, Publicis Groupe CEE said, “With businesses under more pressure than ever in the platform world, Le Pont offers a potent blend of agility and scale across specific capabilities and talent that are crucial to business success today. The power combination of Hungary and Czechia’s capabilities in the critical areas of content, production, commerce, data and technology and our 15-year experience of setting up web, digital and commerce activation hubs in Poland creates a stronger connectivity and gives us scale.”
Tomas Lauko, chief executive officer, Publicis Groupe CEE said, “Helga and Konrad are both established business leaders who bring with them a wealth of experience working across regional and global markets as well as delivering on global assignments for Publicis Groupe’s key clients. With a robust track record, international experience, keen understanding of clients’ business needs today and deep knowledge of our business, Helga and Konrad bring a unique blend of expertise, experience, and insight necessary to activate the true potential of Le Pont’s offering for our clients across the world.”