What do we see in our crystal ball for 2023?
How should brands choose their partners in such an uncertain time?
Are long-term strategies up to the challenges of the coming years?
“Agile Creativity is a great example of how the whole industry could prepare for the months ahead of us. The ability to think one step ahead, the desire to experiment, and the willingness to be bold will decide who will come out on top. This is the reason why we also refer to ourselves as shapeshifters at Publicis Le Pont: we are driven by constant change.”
Read the full interview with Helga Sásdi and Dorota Szablisty here: https://www.lbbonline.com/news/looking-ahead-with-publicis-le-pont-2023-and-the-ingredients-essential-for-a-recession-proof-recipe