Barbara Grabiwoda, chief strategy officer, Publicis Le Pont, leads the new AI commerce team, partnering closely with Pawel Piatek, commerce delivery officer, donning a second hat as operational lead of the team, while Marcin Skulimowski joins as an AI Architect.
Publicis Le Pont's Creative Content Hub, that will focus on visual, copy, and insights generation, is also establishing a Generative AI Centre led by Roy Bar-Adon. The aim of the new teams is to revolutionize commerce with new standards for efficiency and productivity, and to power the service portfolio of Publicis Le Pont with AI, while prioritizing ethical and sustainable practices.
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