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Age of Makers LITE: Rishad Tobaccowala's insights on the impact of AI in marketing, creativity, and agency work [Video interview]

In our fast-evolving world, where artificial intelligence is rapidly integrating into diverse industries, the question of its impact on our industry takes center stage. Rishad Tobaccowala, author, speaker and former Global Chief Strategist of Publicis Groupe, recently shared his thoughts with us in an enlightening interview on the complex relationship between AI, automation, marketing, and creativity in the context of agency work.

Watch the full interview to discover Rishad's invaluable observations and get a comprehensive knowledge of the most important insights:

  • AI won’t replace us; it'll redefine how we work and learn new skills

  • AI plus HI will be better than AI

  • Our industry is driven by data meeting narrative: this is why AI and HI will deliver better results together

  • Adopt a mindset that it's a partnership between you and the technology, instead of focusing only on AI

Stay tuned to remain at the forefront of the dynamic landscape of marketing and advertising with Age of Makers LITE!

#AgeofMakersLite #Creativity #Automation #FutureOfWork

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