With cancer affecting millions of lives globally, the initiative aimed to foster solidarity and support for those battling the disease. The Cancer Pledge initiative raised awareness, educated the public and mobilized action through thought-provoking advertisements, social media campaigns, medical, advocate and business cooperations. The pledge has united 600 companies already and impacted the lives of more than 20 million employees - creating a worldwide movement in the fight against cancer.
“On behalf of the 600 companies that have already pledged, I would like to sincerely thank the jury for elevating Working with Cancer to another level of global awareness. Receiving the esteemed Grand Prix for Good recognition further demonstrates what is possible when we come together for positive change. As an industry, there are not that many causes or social initiatives that we can wholly affect. Erasing the stigma of cancer in the workplace is one we can take on and change forever.” - Arthur Sadoun, Global CEO and Chairman of Publicis Groupe
Working with cancer is not just a campaign. Our aim is to collaborate with the entire creative community in crafting the next campaign for World Cancer Day 2024. Let us come together and change the narrative surrounding cancer, creating a lasting impact for generations to come!
Watch the video and find out more!