Shaping tomorrow - interview with Barbara Grabiwoda and Paweł Piątek about their key insights from SXSW
An annual event that takes place during March in Austin, Texas, SXSW Festival is arguably the
premier gathering for the world’s leading minds in technology, music, and film. We sat down with
participants of SXSW 2024, Barbara Grabiwoda, Chief Strategy Officer at PXP CEE, Publicis Le
Pont & Paweł Piątek, Chief Delivery Officer at PXP CEE, Publicis Le Pont to explore what everyone
wants to know: what are their key insights from the festival, and what does the future hold for our
industry?
Meet Publicis Le Pont Champions of Publicis Groupe CEE Lioness series – a part of the Groupe’s regional women's empowerment programme
Publicis Groupe's CEE Lioness series showcases the remarkable women in its regional women's empowerment program. Embodying the lion in the company's brand identity, this series spotlights diverse female talents and leaders from Central and Eastern Europe. It celebrates their unique stories and pivotal roles they play within Publicis Groupe, underscoring the company's commitment to fostering an inclusive workplace with equal career opportunities. The Lionesses share their experiences and highlight some important factors that have gotten them where they are today in their profession.
‘Phygital’ Retail Strategy: Bridging Online and Offline Experiences
Tomasz Woźniak, Marta Wojtaszko-Woźniak, Aleksandra Kula, and Gonçalo Ferreira from the Publicis Le Pont team participated in one of the industry’s most significant tech / digital conferences, Web Summit 2023. The event is centered around the theme 'Tech for a Better Future' and attracted a diverse global audience of more than 70,000 attendees, and 700 speakers from over 170 countries. Our team has actively collaborated with diverse startups from all around the world to investigate innovative solutions, ensuring that we maintain the excellence our clients used to.
Age of Makers LITE: Rishad Tobaccowala's insights on the impact of AI in marketing, creativity, and agency work [Video interview]
In our fast-evolving world, where artificial intelligence is rapidly integrating into diverse industries, the question of its impact on our industry takes center stage. Rishad Tobaccowala, author, speaker and former Global Chief Strategist of Publicis Groupe, recently shared his thoughts with us in an enlightening interview on the complex relationship between AI, automation, marketing, and creativity in the context of agency work.
Publicis Groupe CEE announces key leadership change in Hungary
Publicis Groupe CEE announces the appointment of Konrad Dorabialski as the sole CEO for Publicis Le Pont across Poland, Hungary and the Czech Republic, as Helga Sasdi, Chief Executive Officer (CEO) of Publicis Groupe Hungary and co-lead of Publicis Le Pont, will step down from her positions at the end of 2023. Le Pont management transition is going to be locally supported by Vladimir Tkachev, a proven regional executive of the international group who has been named CEO of Publicis Groupe Hungary.
The generative AI revolution at VivaTech 2023 - a lasting innovation
Dive into the exciting world of VivaTech with us and explore the key topics, insights, technology innovations and concerns of Europe’s largest start-up and technology event. 5+1 questions and 5+1 answers with key insights from Kacper Kasdepke, eCommerce Strategist, and Cezary Jagaś, eCommerce Data Lead of Publicis Le Pont.
Revolutionizing the field of commerce - embracing the AI revolution with key appointments and innovation focus
With the rise of artificial intelligence in the fourth industrial revolution, Publicis Le Pont is strengthening its in-house teams to stay ahead in commerce automation and utilize the limitless possibilities of upcoming AI technologies. The focus is on maximizing the opportunities presented by AI in generative content creation and applying automation in e-commerce.
Working with Cancer wins Grand Prix for Good at Cannes Lions 2023!
Publicis’ Working with Cancer pledge campaign has been honored with the Health Grand Prix for Good award at Cannes Lions 2023. The accolade honors the creative power that not only benefits businesses and brands but also has a positive and effective impact on the entire world.
A delicious creative collaboration: the Cannes Lions award-winning Oreo Cheat Cookies campaign.
Oreo and Xbox joined forces to create a groundbreaking campaign that bridged the worlds of cookies and gaming. The campaign, “Oreo Cheat Cookies” took the Cannes Lions Festival by storm, earning prestigious accolades, and made waves in both the gaming and advertising industries.
Strengthening bonds with WeAreOpen for more diverse and inclusive workplaces
We proudly stand as a supporting partner of WeAreOpen, a mission-driven organization dedicated to promoting the benefits of openness in the corporate world. Our commitment to diversity and inclusion is not merely a slogan but a fundamental aspect of our identity and our journey towards inclusivity.
Publicis Foundation is launching Working With Cancer initiative to erase the stigma of cancer in the workplace
In a world where one in every two people will be diagnosed with cancer in their lifetime the Publicis Foundation is launching the first cross-industry coalition to erase the stigma of cancer in the workplace. Arthur Sadoun, our CEO at Publicis Groupe was diagnosed and treated for cancer. After making his condition public, he received thousands of testimonies that exposed the fear those with cancer experienced, not only for their lives, but also for their jobs. Raising awareness to the issue is tremendously important: researchers say that 50% of cancer patients are afraid to tell their employer about their diagnosis, despite 92% feeling that support at work positively impacts their health.
Recession-proofing tips for 2023 by Publicis Le Pont
We are just about to close a challenging chapter with Covid, and another global crisis is already on our doorstep. A lot of uncertainty surrounds 2023, and we can expect international brands to fight even harder for every potential customer, at a lower price. In this article our team discusses recession-proofing tips on how big brands can get prepared for 2023.
3 Questions & Answers which are all capturing the essence of future’s e-commerce
At the last Age of Makers: The Future of Commerce event in Warsaw in September 2022, we received more questions than we could answer live. Here are some of the interesting ones that we did not get to during the event.
This is how we fuel our tanks with inspiration. Top conclusions from the Age of Makers event in Warsaw
Publicis Le Pont's Polish hub hosted a unique industry discussion in Warsaw in 2022 around the Future of Commerce, with key panelists such as Konrad Dorabialski (co-lead, Publicis Le Pont), Andrew Pearl (VP marketing, insights, Profitero) Ali Amarsy (SVP, global product strategy lead, Publicis Commerce, Oliver Bradley (digital commerce experience design & content director, Unilever) Barbara Grabiwoda (chief strategy officer, Publicis Le Pont) and Guy Keeling (VP, global digital commerce, Barilla Group).
4 Key Takeaways by Konrad Dorabialkski from Europe’s largest start-up and technology event, VivaTech 2022
In 2022 Publicis Le Pont team sent a small delegation to attend @Viva Technology - Europe’s
largest start-up and tech event - in Paris to take in knowledge, insights, and trends. Konrad
Dorabialski, co-lead of Publicis Le Pont shared his key takeaways from the event.
Le Pont behind the scenes: 1 year anniversary lookback
Konrad Dorabialski, our co-leader, and Barbara Grabiwoda, our chief strategy officer, are giving an anniversary lookback about the first year of Le Pont in 2022. Publicis Le Pont’s leaders reflect on the organization’s journey of wins, expansion, and lessons learned in 2022: "Clients are seeking partners that can work on a regional and global level to bring efficiencies of scale. But at the same time, they do not want to compromise on quality. By building Publicis Le Pont, we found a solution on how to connect scalability and quality, which until now, often sounds like a paradox."
Publicis Groupe Central & Eastern Europe Elevates Power of One Offering via Le Pont
Publicis Groupe Central and Eastern Europe (CEE) furthers the “Power of One” model with the launch of Le Pont, which means “the bridge” in French - a nod to the company’s heritage. With Le Pont, clients have seamless connectivity (via a single contact) to the services and capabilities in the three Centers of Excellence within CEE (made possible by regional and global expertise) under the supervision of established business leadership.
